We build resilience by combining Anticipation and Acceleration. This allows you to ride the waves of change and act fast when challenges or opportunities  arise.

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Anticipation

Identifying relevant futures to develop a business outlook and establish a portfolio of strategic moves to prepare the organisation.

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Acceleration

Validating and enhancing strategic moves through quick experiments and sprints. 

We do three things:

01

Brand

Resilience

 

Resilient brand strategy is informed by the future. It plans  how the brand will remain relevant for the long-term as well as prepares it to adapt quickly when the market changes.

Innovation

Resilience

02

 

Resilient innovation strategy combines foresight and insight to determine how a  business will create value for customers in the short, mid and long-term.

Business

Resilience

03

Resilient business strategy sets out the vision for the business and a set of strategic moves on how to reach it based on a careful analysis of future changes in the external environment and the internal business capabilities and assets.

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