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We build resilience by combining Anticipation and Acceleration. This allows you to ride the waves of change and act fast when challenges or opportunities arise.
Anticipation
Identifying relevant futures to develop a business outlook and establish a portfolio of strategic moves to prepare the organisation.
Acceleration
Validating and enhancing strategic moves through quick experiments and sprints.
We do three things:
Brand Resilience
Resilient brand strategy is informed by the future. It plans how the brand will remain relevant for the long-term as well as prepares it to adapt quickly when the market changes.
Innovation Resilience
Resilient innovation strategy combines foresight and insight to determine how a business will create value for customers in the short, mid and long-term.
Business Resilience
Resilient business strategy sets out the vision for the business and a set of strategic moves on how to reach it based on a careful analysis of future changes in the external environment and the internal business capabilities and assets.