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THE LUXURY OUTLOOK

This presentation looks at the key macro trends shaping the future of the luxury industry and starts to unpack how businesses should plan for this.

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We are entering a period of fast and disruptive change and as such it is more important than ever for businesses to have a foresight advantage. We have identified five key macro trends that are set to shape the future of the luxury industry. For each macro trend, we look at the short, medium and long term trajectory as well as the business implications.

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"THERE IS A FOCUS ON ULTIMATE CLIENT EXPERIENCE IN FASHION. MORE AND MORE WE HAVE TO SEGMENT DIFFFERENT KINDS OF CLIENTS. WE'VE GOT TO THINK ABOUT WHO ARE THE CLIENTS WHO REALLY GET THE CHANEL EXPERIENCE AND ARE EXPECTING SOMETHING MORE REFINED, MORE SOPHISTICATED."

Leena Nair, CEO Chanel 

Use the slideshow to preview some of the slides in the presentation.

This presentation includes the following key macro trends:

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  • Changing Face of Wealth: The geography of wealth is changing, a rich-cession is impacting luxury attitudes, while increased gender equity is boosting female wealth.

  • Elite Antipathy: Socially, excess and flaunting wealth is frowned upon while politically the wealthy and the elite are an easy target to distract from other issues.

  • The Elusive Consumer: Marketing to luxury customers becomes increasingly complicated as a consequence of platform proliferation, distrust of digital content and a changing digital advertising ecosystem.

  • Augmented Experiences: New emerging technologies will unlock higher levels of personalisation and convenience as well as augmented experiences.

  • Global Disorder: As a set of new risks emerge, operational excellence becomes a key competitive advantage.


 

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