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Future Brand Engagement

This presentation explores how the rise of  the elusive consumer is forcing brands to engage with people in a more interactive, immersive and intimate way.

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Changes in the media landscape and in consumer attitudes are making it harder for brands to connect with consumers. The online  landscape is fragmenting as people look for specific platforms to meet their various needs. This is leading to people being more dispersed online. Secondly, consumers are spending more  time shielded away from brands as they protect their identity online and move to walled ecosystems such as the Apple or Amazon ecosystem. Finally, consumers are underwhelmed with brands and their efforts to engage with them.

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In this fragmented landscape where the consumer is in the driving seat,  brands need to shift from push to pull marketing strategies to connect with people.

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In this presentation, we explore how brands are making the shift from push to pull marketing by focusing on becoming more interactive, immersive and intimate.

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“THE PROBLEM IS THAT NOBODY HAS MADE CHANGES TO THE E-COMMERCE EXPERIENCE IN 25 YEARS."  

Neha Singh, Founder and CEO Obsess 

This presentation includes the following:

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  • Drivers of change: What changes are forcing brands to adapt?

  • Future brand relationships: How can brands adapt to this emerging reality?

  • Case studies: Best-in-class  case studies of brands showcasing how to adapt to the new reality.

  • Thought starters: provocations to help brands to  think differently and prepare for the elusive consumer.


 

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