MESSAGE US TO LEARN MORE
BY CONNECTING THE FUTURE AND THE PRESENT MORE STRONGLY WE DEVELOP LONG TERM THINKING THAT ENHANCES SHORT TERM PERFORMANCE.
We believe preparedness and adaptability are key sources of competitive advantage.
CONTEXTUAL
ENVIRONMEMENT
GEO-POLITICS
CLIMATE CHANGE
MACROECONOMICS
INTERNATIONAL FINANCE
ENERGY PRICES
SOCIAL VALUES
DEMOGRAPHICS
TECHNOLOGY
REGULATION
TRANSACTIONAL
ENVIRONMEMENT
THE
BUSINESS
CUSTOMERS
SUPPLIERS
PARTNERS
INVESTORS
DISTRIBUTORS
COMPETITORS
Businesses don't exist in a vacuum, but rather are present in at least one market. Each market is categorised by its own macro forces, which together create a unique contextual environment that the business operates in.
In a low VUCA (volatile, uncertain, complex, ambiguous) world, it makes sense for businesses to focus on efficiency. Risk is better understood and it pays off to concentrate and maximise efforts. Efficiency is a source of competitive advantage.
In a VUCA world, it is much harder for businesses to thrive. They need to look ahead and prepare for uncertainty. In this case, preparedness and adaptability are sources of competitive advantage.
As we enter a period of transition and turbulence, we believe businesses need to engage more deeply with the future (we should say different plausible futures) and explore uncertainty systematically.
NOW
FUTURE
POSSIBLE
FUTURES
PLAUSIBLE
FUTURES
PROBABLE
FUTURES
We are a team of strategic minds with expertise spanning insight, foresight, innovation and strategy.
Superframe is based in London, but our work takes us allaround the world. We tap into a global network of innovators, experts and early adopters to help inform some of the work we do. Our network includes scientists, business leaders, entrepreneurs, artists, cultural experts and many more to help us explore different topics in more depth.
We also work with freelance professionals with different backgrounds - from service design, graphic design, experience design, branding to organisational change, sustainable innovation and copy writing. Depending on your challenge, we assemble the best team for the job.
Meet the team.
Sébastien is the founder of Superframe.
Working with us, you can expect us to be:
Pragmatic
Strategy without clear actions is just dreaming. We develop strategic directions with clear actions and collaborate with you and the team to ensure our work is relevant and immediately ready for implementation.
Passionate
We put in the work and don't cut corners. No matter the size of the project, we give it the time and attention it deserves. We have a can-do attitude and are energised by helping you make better decisions quicker.
Clear
Strategy needs to be understandable to all in order to galvanise the whole business. We don't hide behind smoke and mirrors or jargon. Instead we are to the point, evidence-based and use clear visuals to illustrate our thinking.
Curious
We are curious and don't stop at the obvious. We see diversity as a strength and explore different perspectives to get to more informed solutions.