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Business Planning

Challenge

A FinTech start up wanted to better understand how socially responsible investing is evolving in the FinTech space targeted at retail investors. More specifically, they wanted to understand the growth of the category, what current consumer barriers are and which new propositions are emerging.

Response

Through environmental sanning, we identified key trends in the category and mapped emerging propositions aimed at retail investors.

Impact

The client used the research to develop new concepts to further improve their proposition and to refine their target customer. They also include the research as part of their pitches to investors.

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